Blogging is the new free press. "Google the Gorilla" provides all the modern counterparts for the ancient tools -- ink, printing die / printing plate, etc -- for your new printing press.
Google is always one step ahead. Everywhere that you decide you need to be (each decision made individually), you find that Google is already there. I searched out a good free tool for blogging, and settled on Blogger. Google now owns them. While previously using a different blog software tool (VineType), I had already searched for a good monetization tool, and I chose Google's AdSense service. Also I had searched for a good feed-burner tool, and decided that http://www.feedburner.com/ was the choice for me. Google had just bought FeedBurner at that time. Now my blogging tool, my ad service, and my feed burner are all owned by the same company and all working well to integrate. As the kids would say, "Kewl."
It does not end there. Need mapping? Google. Need a shared event calendar? Google. The list is not endless, but pretty long.
Wherever you decide you need to be, Google is already there. They are "The 800 Pound Gorilla" is this media-rich, info-dense age.
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